Sunrise Global Marketing, LLC is the marketing and distribution arm of Globe Tools, a Chinese manufacturer of electric lawn and garden tools and consumer power tools. Headquartered in Mooresville, NC, the company has leased 218,000 square feet of warehouse space at 2600 International Parkway in the Oceana West Corporate Park and will move its distribution operations to Virginia Beach.
The company was started in 2006 and has grown to establish itself as a leader in the outdoor power equipment industry. Major customers are Lowe’s, Amazon, Walmart, Target, Menards, Northern Tool and a host of other retailers and e-commerce customers.
Sunrise Global Marketing will create 25 jobs in Virginia Beach. This will be in addition to the 70 plus employees in its U.S. operation and more than 4,000 in Europe, Russia and China.
In 2016, STIHL Inc. purchased a substantial minority share of Globe Tools and made available a portion of the Virginia Beach warehouse that it owns to Sunrise. The property at 2600 International Parkway, the former Lillian Vernon facility, comprises a total of 871,000 square feet. In addition to Sunrise Global Marketing, other tenants include Versability, Architectural Graphics, Inc. and Expeditors.
“STIHL has been a tremendous magnet for new businesses in Virginia Beach,” said Virginia Beach Economic Development Director Warren D. Harris. “Companies that do business here quickly realize the tremendous advantages of this location in terms of workforce and proximity to other business partners. We are very pleased to have Sunrise Global Marketing and Greenworks Tools bring their distribution arm here, and we know the connections will enable them continued growth and success.”
The Virginia Beach Development Authority has awarded an APZ-1 Economic Development Investment Program grant in the amount of $20,000 based on the $229,000 capital investment in real estate improvements, property, machinery and tools. The location also sits within the YesOceana zone.
YesOceana was established in response to the Base Realignment and Closure Commission’s recommendation to close NAS Oceana in 2005. The innovative program moves nonconforming businesses out of APZ-1 and recruits businesses that meet zoning and conformity specifications into the area. It is the only program of its kind in the country, and YesOceana now serves as a model for other localities facing problems with encroachment around air installations.
Sunrise Global Marketing, LLC is part of a global organization focused on designing, developing, manufacturing and marketing innovative consumer products for the home and yard. A leading global supplier of lithium powered, cordless outdoor power equipment, electric pressure washers, compressors and lawn tools, their consumer brand portfolio consists of Greenworks (electric and cordless powered tools) and Greenworks Commercial offering products for professional landscapers and other trades. The company also offers products under the Powerworks brand globally along with private label and original equipment manufacturing for major consumer and professional brands. Products include lawn mowers, chain saws, string trimmers, hedge trimmers, and leaf blowers for home consumers and commercial landscapers.
Established in 2006, Globe Tools Co., Ltd., Changzhou, China, consists of seven independent business units that manufacture and provide key components and finished goods in the corded and cordless garden tools, air compressors, pressure washers and generators. The company’s fast-paced growth has led to global expansion with headquarters in the U.S., Canada, Europe and Russia. Focus in these offices includes R&D, logistics, distribution, marketing and customer service. Globe Tools is segmented by OEM, private label and Greenworks® brand corded and cordless tools, which offer the widest product line-up in the mass market retail sector. Globe’s manufacturing process includes comprehensive testing to ensure the highest level of quality. Globe Tools’ U.S. headquarters is in Mooresville, North Carolina. For more information, visit www.greenworkstools.com.
The mission of the Virginia Beach Department of Economic Development is to attract and retain national and international businesses to stimulate capital investment and create jobs. Virginia Beach is the most populous city in Virginia with a population of 450,000, and it is the 37th largest in the United States. It is recognized as one of the Best Run Cities in America by 24/7 Wall St. The Department of Economic Development received re-accreditation through the International Economic Development Council in 2016 and is one of only 50 economic development organizations in the world to have this recognition. It is listed among the Top Five Overall Mid-sized American Cities of the Future, Top 10 for Economic Potential and Top Five for Infrastructure by fDi magazine. CNNMoney.com ranked Virginia Beach as the Easiest Place to Start a Business and the 2nd Most Business-Friendly City in the country. For more information, visit www.yesvirginiabeach.com.